top of page

Get to Know Coffee

Discover the captivating journey of coffee from farm to table. From the lush green fields where coffee are carefully cultivated, to the skilled hands that harvest and process them, each is a testament to the artistry of coffee-making. Join us as explore the rich history and traditions behind your favorite brew, and learn how every cup tells a story of dedication and passion. Experience magic of coffee like never before!

Untitled39_20221030232837.png

The Origins

All of the worlds highest quality coffee is grown in a region of the world designated as "The Coffee Belt". This region is around the equator, represented by the area between the lines on the image. Common coffee supplying countries in this area include Mexico, Colombia, Kenya, Indonesia, and many others. This portion of the world provides mere perfect growing conditions for coffee. Specifically which countries or more broadly which regions coffee comes from can have a substantial impact on coffee flavor.

Farms

Coffee, as with any agricultural product, is grown on farms. Some farms are as little as 1-2 acres, others take up whole country sides. These farms are within the previously mentioned "Coffee Belt". Coffee farms are a vital part of the process and are something that require protection. This is why Speiser only purchases beans from farms that are ethical, sustainable, and transparent in their practices.

colombian-coffee-farms-2021-08-26-22-29-39-utc.jpg
red-cherry-coffee-on-tree-2022-08-01-02-05-00-utc.jpg

The Cherry

Coffee grows on bushes or trees. They come in the form of a cherry. The beans themselves act as a pit of the cherry, and are separated from the cherry during processing. Coffee is considered to be a low-yield crop. In the span of one year the typical coffee plant produces around 3,500-4,000 beans. This roughly works out to only about one pound of roasted coffee per plant per year.

Bean Sourcing

It is from here that green coffee beans are selected, bagged, and purchased. These buyers can be large coffee companies, roasteries, or suppliers. The process for selecting which beans to purchase is such a meticulous process that being a "Coffee Buyer" represents an entire career.

a-man-carrying-a-sack-full-of-coffee-beans-at-a-bl-2022-03-04-02-30-10-utc.jpg
male-hands-holding-freshly-roasted-coffee-beans-2022-04-07-12-42-43-utc.jpg

Roasting

Upon receiving the unroasted beans, it is now time to begin their final stages. Coffee is roasted in varying styles and through various methods. Coffee roasting is an art roasters spend decades perfecting. It is roasting that makes coffee unique as every roaster has their own philosophy for what makes a good roast. Maybe low temperatures for a long time. Maybe high temperatures for a shorter time. Possibly a mix of the two. There is no wrong answer.

Building Aroma

Coffee is unfortunately not ready to be brewed immediately after roasting. There is still one final phase. This stage is known as "de-gassing". This is when coffee beans release excess carbon dioxide that is left over from when the beans were still in their unroasted state. It is usually recommended that beans "de-gas" for at least three days after roasting, but Speiser enables for a week before we begin selling a batch. This ensures best flavor and quality.

close-up-of-fresh-dark-roasted-coffee-inside-of-a-2022-10-27-18-44-48-utc.jpg
drip-coffee-in-a-rustic-coffee-shop-in-the-morning-2022-01-18-23-58-54-utc.jpg

Brewing

Finally, after all these steps, the coffee is ready to show its true self. Coffee can be brewed in many different methods such as poured-over, French press, drip, Turkish, espresso; the list goes on. What matters is that you make your coffee how you like it, and maybe trying something new!

The journey of coffee from to cup is a remarkable process that highlights the dedication and craftsmanship of coffee farmers roasters alike. Understanding the nuances of coffee farming and roasting not only enhances our appreciation for this beloved beverage also encourages sustainable practices within the industry. By supporting ethically sourced coffee, we contribute to the livelihoods farmers and the health of our planet. As you savor your next cup of coffee, take a moment to reflect on the rich history and effort behind each sip. Enjoy the experience, knowing that you are part of a global community that values quality and sustainability.

©2025 by Speiser Roastery LLC.

bottom of page